CEO DATELINE - Beer Institute partners with lawmakers to fight drunk driving
CEO DATELINE - Beer Institute partners with lawmakers to fight drunk driving
- December 22, 2015 |
- Walt Williams
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The Beer Institute announced Tuesday that more than 40 members of Congress have recorded public service announcements warning people not to drink and drive this holiday season.
The holidays are one of the most dangerous times of year for drunk driving. According to the U.S. Department of Transportation, a total of 788 lives were lost in December 2014 as a result of drunk driving—one death every 57 minutes.
For the second year in a row, the Beer Institute partnered with lawmakers in the House and Senate to record short radio PSAs asking listeners to find a designated drive if they have been drinking.
"We want to remind the public that drunk driving is 100 percent preventable," said Jim McGreevy, Beer Institute president and CEO. "This is an issue that our industry is committed to, and as parents and neighbors ourselves, we are unwavering in our sustained efforts to keep drunk drivers off the roads."
The Beer Institute noted that despite the high number of fatalities last year, deaths by drunk driving are on the decline. Drunk-driving fatalities have decreased 53 percent since 1982 and 7 percent in the last five years. http://bit.ly/1YyXSe2
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